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HBO Max, Google Alum Peter Sherman Joins Creator Plus as Head of Marketing

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variety.com

Todd Spangler NY Digital EditorStartup Creator Plus hired Peter Sherman, most recently at WarnerMedia’s HBO Max as head of marketing for the content studio and distribution platform startup focused on digital-influencer talent,.Sherman reports to co-founder and CEO Jonathan Shambroom and will work with head of studio Adam Wescott and head of product Tricia Choi.

At Creator Plus, he will oversee all marketing efforts and communications for the brand, film slate and the yet-to-launch direct-to-consumer distribution platform.Sherman’s LinkedIn bio says he has been working at L.A.-based Creator Plus since November.

He joins the startup from HBO Max, where was SVP of marketing before leaving the post in May 2021, after serving as SVP, marketing and brand strategy at Turner.

Prior to that, he worked for eight years at Google, most recently as global product marketing lead for YouTube gaming and emerging products.

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