By Variety Staff Follow Us on Twitter The second episode of the weekly, virtual series “Rebooting the Entertainment Industry,” sponsored by PwC and Ad Council, will stream on Tuesday, May 19 at 10:00 am PT featuring Katie Soo, SVP, head of growth marketing, HBO Max; Lori Driscoll, partner, PwC; and Jennifer Howard, group director, entertainment, technology and connectivity, Facebook.
The episode will explore thoughtful audience engagement practices in response to the public’s anxiety surrounding COVID-19. Panelists will discuss how entertainment companies have chosen to roll out service-first engagement strategies, such as free trial subscriptions and early at-home film releases.
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