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Items are sold by the retailer, not E!. If you take a second to check the date, you'll notice that's it's 4/20, somewhat of a new age holiday.
In the beauty world, we've entered a time where self-care and skincare are synonymous, so it was only a matter of time before CBD entered into the sphere.
For those that might not know, CBD is derived from hemp oil, which has long been a natural beauty ingredient. No they won't get you high, but they will have a tingling soothing effect that will calm you when you're stressed.
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