Spiky-haired Food Network celebrity chef Guy Fieri is rapidly rolling out a new delivery-only restaurant chain that adopts the “ghost kitchen” concept instead of a static brick-and-mortar sit-down establishment.Fieri’s Flavortown Kitchens are operated out of existing brick-and-mortar kitchens.
The new chain has multiple outlets in 24 states, with most locations launching in late January or early February.Flavortown is partnered with Robert Earl, the Planet Hollywood founder, in a company called Virtual Dining Concepts (VDC), a company that trades in virtual kitchens to help existing restaurants gain extra revenue from celebrity-branded concepts.The Flavortown locations have 18 California outlets, all connected to existing Buca di Beppo,
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