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Good Thing Viacom Kept Paramount; Storied Brand A “Natural” For Growing OTT Service, Says CEO Bob Bakish

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Jill Goldsmith Co-Business EditorViacomCBS CEO Bob Bakish Tuesday called Paramount, “one of the most storied brands in Hollywood” and a “natural choice” of name and content machine for its fast-growing OTT service in a rebrand announced this morning.Previous Viacom CEO Philippe Dauman wanted to unload the studio, or a big chunk of it.

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