Lesley McKenzie Managing EditorBleach London, the cult salon known for spearheading the dip-dye trend and its kaleidoscopic DIY colors and kits, has debuted its first stateside salon and storefront in L.A., at 8024 W.
3rd St. Working alongside a team of transatlantic stylists trained in Bleach’s trademark approach to color and haircare, co-founder Alex Brownsell (colorist to the likes of Florence Welch and Harry Styles), is taking appointments for the first time in a decade at the four-chair space, offering her signature $1,000 color experience.
Longtime client and model Georgia May Jagger, also an investor and co-owner of the salon, weighs in on all things hair.They’re obviously looking for a classic blonde.
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