John Lewis Britain Instagram stars donates Celebrity John Lewis Britain

Exclusive: how you can become a London Fashion Week star - from home

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telegraph.co.uk

John Lewis and The British Fashion Council. The best of the crowdsourced clips will be edited into a film that will screen on the LFW digital schedule on Sunday 14th June - the first time a “show” involving submissions from the public has ever been part of LFW.The goal isn’t to promote a vision of next season’s trends, organisers said, but rather to celebrate personal style and the power of self-expression during a difficult time.“The #LFWCatwalkChallenge hopes to harness the transformative power of clothes, be an inclusive and joyful celebration of fashion and self expression, allowing us to indulge in ‘dressing up’,” John Lewis Fashion Director Christine Kasoulis said in a statement.

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