‘Eternals’ Didn’t Dazzle at the Box Office, but Marvel Shouldn’t Be Worried
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variety.comRebecca Rubin Film and Media ReporterDisney’s superhero adventure “Eternals” debuted to $71 million at the domestic box office, a tally that would typically be labeled a “disappointment” in the blockbuster Marvel Cinematic Universe.Marvel movies rarely miss at the box office; all 26 movies have opened at No.
1 in North America and many recent installments (pre-pandemic, of course) have ultimately glided by the $1 billion mark globally with ease.
Box office observers and comic book super-fans have come to expect the franchise’s entries to generate more than $100 million in their opening weekends.
Anything less, by Marvel standards, tends to be classified as a misstep.In that company, “Eternals” isn’t quite stacking up at the box office.
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