Endeavor said Monday it’s struck a deal to acquire OpenBet — a content, platform and service provider to the sports betting industry — from Scientic Games Corp.
for $1.2 billion in cash and stock.It said the purchase will complement its position within the sports betting ecosystem, currently anchored by IMG Arena, which works with more than 470 leading sportsbook brands worldwide to deliver social live streaming video and data feeds for more than 45,000 sports events annually.“OpenBet marks a strategic addition to our sports betting portfolio as we look to round out our technology and product offering for sportsbook operators and sports brands worldwide,” said Ariel Emanuel, Endeavor CEO, who acknowledged recently the company is on the
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