By Andreas Wiseman International Editor Here’s another story of enterprise and innovation among the coronavirus destruction.
U.S. arthouse distributor Kino Lorber is launching a virtual theatrical exhibition initiative called Kino Marquee to enable movie theaters shuttered by the coronavirus outbreak to continue to serve their audiences and generate revenue.
Virtual holdovers will be determined by performance, and revenue will be split between distributor and exhibitor. The initiative is also designed to let movie audiences support their local theaters.
The initiative has been designed to emulate the moviegoing experience as much as possible. Films will be booked from Fridays to Thursdays and presented on dedicated web pages headed by
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