Mipcom roundupBanijay Rights Builds South Korea ‘Lego Masters’ DealHit entertainment format Lego Masters is to become South Korea’s first non-Korean unscripted format to air on free-to-air TV in the country as network MBC seals a deal with distributor Banijay Rights.
The format, which sees pairs compete against each other on lego challenges, originated on Channel 4 in the UK and airs on Fox in the US, will be remade by Seoul-based production company B&C Content.
Created by UK indie Tuesday’s Child, the show launched quietly in the UK but has since sold to 16 international broadcasters across Europe, the US, Australia and Asia.
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