Michael Cieply Executive EditorLast week, just before the President’s diagnosis consumed us, Hollywood leaders joined in asking that Congress send coronavirus relief funds to exhibitors.
Those were described as a life-and-death issue for theaters. A mortal threat. And who can doubt it? If the White House isn’t safe, movie houses are certainly still a question mark.But the dramatic language of the plea—“our country cannot afford to lose the social, economic, and cultural value that theaters provide” warned a joint letter—couldn’t help but recall a peculiar truth about the movie business.
That is, it is usually dying of something. Strikes. New technology. Piracy. Star salaries. Something.In fact, morbidity is an old habit in Hollywood.
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