Asian Giants CJ ENM and Toei Animation Join Forces for Global Expansion
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variety.comPatrick Frater Asia Bureau ChiefKorean entertainment conglomerate CJ ENM has entered into a strategic partnership with Japan’s Toei Animation.The agreement is seen as both a content production alliance that covers film television series and animation, and as a distribution pact which allows the companies access to each other’s markets.Both companies have extensive libraries of existing content.
The deal sees production companies under the CJ ENM umbrella developing Toei Animation IP into feature films, and for Toei Animation to develop CJ ENM’s IP into animation.The two companies also aim to make content for global audiences and have set up a joint task force to make this happen.“Toei Animation’s IP has great potential for transmedia or.
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