Patrick Frater Asia Bureau Chief Massive, internally-produced originals such as “Lord of the Rings” should sit alongside acquired content and aggregated channels and content to drive usage of the Prime Video platform, says Kelly Day, VP of international at Amazon.
That spin on aggregation echoes the ‘flywheel effect’ that Amazon executives regularly refer to, meaning the way that content and e-commerce businesses drive each other. “Over the last few years, we’ve invested in a lot of big titles – ‘Lord of the Rings,’ ‘Citadel,’ ‘Jack Ryan’ – and these titles really resonate with our Prime customers all over the world, and we see these working in almost every country around the world.
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