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Amazon Prime Video Marks Five Years in India With Deep Growth Strategy

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variety.com

Naman Ramachandran Wednesday marks the fifth anniversary of Amazon Prime Video launching in India. To mark the occasion, the service is planning further growth in the fiercely competitive India market with a “deep” strategy.“There are three aspects of going deep — there is content, there is how we market it and there is distribution,” Gaurav Gandhi, country head, Amazon Prime Video India, told Variety.

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