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Amazon India Bought the Biggest Films When Cinemas Were Closed. As They Reopen, How Will the Streamer Adapt?

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variety.com

Naman Ramachandran Amazon Prime Video’s India service, like their streaming rivals Netflix and Disney Plus Hotstar, have enjoyed the benefits of acquiring theatrical titles with cinemas closed.

But as the country’s movie theaters prepare to reopen, what’s Amazon’s next play for feature films?Beginning with “Gulabo Sitabo” (pictured) starring Amitabh Bachchan and Ayushmann Khurrana, and continuing with “Shakuntala Devi,” starring Vidya Balan, and later a slate of films from South India starring the likes of Suriya, Nani and Fahadh Faasil, the streamer has been hitting the high notes for the last seven months.

Come Oct. 15, when Indian cinemas reopen, Amazon’s acquisition strategy could change, with producers having the option of returning.

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