That, according to Alex, is fueled by the savage modern-day world of social media - where the keyboard warriors are allowed to drive club agendas like never before.
Bruce, talking exclusively to the Racing Post, added: “Social media gives people this platform and, for a job that was already tough, it makes it even harder. “Previously, fans on the outside didn’t have such a level of influence but now they do - and it’s something managers and players have to deal with.“So while Dad does get a lot of criticism, he’s enjoying it.
Newcastle is his team.“Everyone knows that’s where he’s from and that he’s looking to do the best job possible to ensure the fans are happy!”.
Read more on dailystar.co.uk