AEW Teams With Director X for ‘Boundless’ Ad Campaign
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variety.comJoe Otterson TV ReporterAll Elite Wrestling (AEW) unveiled its new documentary-style “Boundless” ad campaign on Wednesday.The campaign was created and directed by Director X (Julien Christian Lutz), the acclaimed music video director known for his work with artists like Drake, Rihanna, Jay Z, and Kanye West.The video details how AEW built a successful pro wrestling promotion at a time when the WWE has dominated the market for two decades.
It also tells the story of how some of the company’s top stars were told they would never be successful, only to go on to substantial success within AEW.“Like me, I think a lot of people will relate to the stories shared in this video,” said Director X.
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