Why The Animated ‘Super Mario Bros’ Shattered Box Office Records & The 1993 Pic Failed
deadline.comWhile streamers typically get by on thrifty marketing budgets, pushing content largely on their menus, most motion picture studios, like Universal, still have all the superpowers in the world to blast a movie out of a canon.
But here’s something to keep in mind as we detail Universal’s promo playbook below in propelling Illumination/Nintendo’s Super Mario Bros Movie to several opening records ($377M WW, $204.6M 3-day).: IP and marketing machine alone don’t propel a movie to great box office heights.
The movie also needs to be great. As subjective and simple-minded as that sounds, when it comes to the feature take of the ever popular videogame Super Mario Bros, it meant staying faithful to the source material itself: The game.
And that’s exactly what Illumination and filmmakers Aaron Horvath and Michael Jelenic did in this second big screen go-round of the Nintendo game.
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