Red blush, £160, Begg & Co; Check scarf, £220, Acne StudiosThe figures on the high street speak for themselves: sales of wool throws are up by 44 per cent at John Lewis and blankets 53 per cent up at Selfridges.
In many cultures they are given as gifts, and become heirlooms, interwoven threads that become greater than the sum of their parts and handed down through generations.“They are,” reflects, Rebecca Kramer, founder of Aessai, “symbols of untold comfort and warmth, much like giving a hug.
From the moment we are born, we are wrapped in a blanket.”The #Hermesblanketchallenge back in April conjured strapless evening dresses, but at £1,200 a pop for the Avalon with its distinctive blanket stitching, it is clearly not for everyone.
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