Lock & Co. Hatters Roger Stephenson, the fourth member of his family to hold the Duke’s Royal Warrant. “He was a customer,” is how Mr Stephenson explains the Duke originally choosing Lock & Co.
as his ‘preferred hatter’.Notwithstanding the 345-year-old company’s association with royals and the gentry, the further recognition bestowed by the Prince’s Warrant brought its own reward; not so much in terms of a commercial advantage (marketing around the bestowal of a Royal Warrant is strictly controlled), but in the attention some of its more specialised pieces of headgear attracted.
Straw panama hat, £345, Lock & Co. Hatters“He liked our tweed caps,” says Stephenson, “and we also produce an extra-firm coke [the company’s term for a bowler.
Read more on telegraph.co.uk
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