more and more restaurants do these days – Love My Human allows you to accompany your dog. (There is a less fancy human menu.) After lunch, Wilson considers getting a massage, or perhaps some acupuncture, in one of the treatment rooms – although what he really wants is to join in the fun at the rooftop crèche, where three women are seated on AstroTurf entertaining a mini poo each.
To get a place at daycare here requires connections, and perhaps an account at Coutts (it charges £12 per hour for dog-sitting).
Love My Human is a favourite among locals such as lifestyle concierge Patrapa Chadist – or Dr Pat as she is known by her clients – who brings in Jean-Luc, her wire fox terrier, to socialise before relaxing with a ‘dogassage’ upstairs. ‘He loves a bit of Thai massage stretching, too,’ she says. ‘And dog facials.’The parallel universe of pampered pooches is a rapidly growing phenomenon fuelled in large part by the pandemic, with 400 hopeful buyers for every pet advertised in 2020.
According to a survey carried out by the Dogs Trust, we now have an extra 3.2 million dogs in the UK. The cost of buying a puppy has more than doubled, with French bulldogs and cavapoos (a cross between a cavalier King Charles spaniel and a poodle) leading the charge.
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