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WarnerMedia Taps Hulu, Apple Veteran JP Colaco To Lead Ad Sales

Jason Kilar Tony Goncalves Entertainment reports innovations

08.10.2020 - 23:23

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hollywoodreporter.com

hollywoodreporter.com:

WarnerMedia has named Jean-Paul “JP” Colaco as its new head of advertising sales. One of his first assignments: launching HBO Max's ad-supported offering in 2021.

Colaco will report to Tony Goncalves, head of WarnerMedia’s Commercial businesses, which includes ad sales, distribution, Otter Media, home entertainment and content licensing.

He was most recently at Apple, where he led Apple's search ads business for the Americas, but he also previously worked with WarnerMedia CEO Jason Kilar at both Hulu, where he led the ad sales team, and at Vessel, where he ran ad sales and business development.

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