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WarnerMedia Launches House Of Max Brand Studio, Expanding Ad Offerings
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deadline.comThe ad sales unit of WarnerMedia has launched a new brand studio, House of Max.The venture follows the launch of HBO Max with Ads in June.
The lower-priced, ad-supported tier of the streaming service featured 35 initial advertisers and came after the debut of ad-free HBO Max in May 2020.
The AVOD version of HBO Max competes with a number of “ad-lite” subscription services in the market. In the subscription game, major players range from well-established entities like Hulu and Paramount+ (an expansion of the six-year-old CBS All Access), and relative newcomers like Peacock and Discovery+.Other streaming outlets and media companies have rolled out brand studios as they manage through a reordering of the TV landscape.
Read more on deadline.com
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