India is the world's 15th largest music market, according to the IFPI. Warner Music Group is continuing its global expansion with the launch of a new affiliate in India.
Warner Music India will be headed up by music executive Jay Mehta, who will take on the managing director role in April.
Mehta joins from Sony Music India, where he served as director of digital business; prior to that, he held roles at Reliance Broadcast Network and telecom company UNINOT.
In his new role based in Mumbai, Mehta will also cover the remaining markets in the South Asian Association for Regional Cooperation (SAARC): Afghanistan, Bangladesh, Bhutan, the Maldives, Nepal, Pakistan and Sri Lanka.
Read more on billboard.com