wunderbar, but are there really enough German-speaking women to support a new launch dedicated to the luxury lifestyles of their region?“There are 45 million of them,” he says.
Brûlé describes the new publication as “Monocle’s elegant sister,” but its unusual local focus is what cuts through. Also, the fact that he's boldly launching it during a global crisis.
It helps, he says, that Hamburg and Munich are the two wealthiest cities in Europe, and Zurich has the “highest spending power,” in Europe.
Konfekt will reflect a rich, stylish German-speaking reader who has moved beyond catwalk fashion. “We’re not trying to be German Vogue,” he says.
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