Variety Scores Highest-Ever Day of Social Traffic for 2023 Oscars With Over 120 Million Video Views
variety.comVariety Staff Follow Us on Twitter In the 24 hours following the start of the 2023 Oscars red carpet, Variety notched its highest-ever day of social traffic, racking up 122 million video views across platforms.
Top performing videos include Marc Malkin’s interview with Dwayne “The Rock” Johnson about the negative reviews that plagued “Black Adam” and fashion footage of stars like Pedro Pascal and Lady Gaga.
Twitter video racked up 59.4 million views, while TikTok accounted for 47.5 million. Instagram earned an additional 15.1 million views for the brand.
Variety’ssocial team, led by social media editor Katcy Stephan with coordinator Rachel Seo, previously saw success through the record-breaking launch of “Actors on Actors” Season 17, which earned over 35 million views on TikTok.
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