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Variety 10 Debuts Inaugural List: Disney’s Asad Ayaz, Netflix’s Marian Lee Among Global Marketer Honorees

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Variety 10. Our goal is to focus on a specific field or discipline and highlight the 10 individuals we feel are the most important and consequential leaders of the moment.

It’s entirely appropriate that we begin by looking at the world of brand marketing, where all the rules changed in 2023 when Mattel’s “Barbie” became not just the No.

1 film in the world, but a cultural sensation and a starter of conversations that show no signs of abating. Similarly, Amazon may have begun as an online retailer, but today it is an essential component of the entertainment universe.

Meanwhile, you can calculate Hollywood history in terms of BN and AN — i.e., Before Netflix and After Netflix. Over past decades, Variety has introduced a number of editorial features designed to help readers navigate the new- est and the most impactful players in the fast-moving, complex global entertainment industry.

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