fearing for their survival.But a curious nugget of information in talking with some of the menswear stalwarts this week piqued my interest.
While one historic shirtmaker, Hilditch & Key, has seen a free fall of shirt sales - its sartorial bread and butter - it can’t sell sleepwear fast enough.
While its stiff, starched, handsome cotton shirts - outfitting the well-heeled City gent for over a century - languish unloved, the brand has sold out of pyjamas.
Well, who doesn’t want to pull the covers over their head and hibernate ‘til it’s over?Cotton striped pyjamas, £245, Hilditch & KeyBritish nightwear specialist Hamilton & Hare saw a steep rise in orders - up 124% from last year.
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