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Toy shop boss warns of Christmas shortages and tells parents if they 'see it, buy it'

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Get the day's biggest stories sent direct to your inbox so you never miss a thing The boss of a popular toy show has warned of Christmas shortages - telling parents if they 'see it, buy it'.

Geoff Sheffield, chief commercial officer of The Entertainer, spoke on Monday's This Morning as businesses continue to struggle with supply chain issues.

With less than 100 days to go until Christmas, Mr Sheffield urged parents to be plan early to avoid disappointment when December 25 comes around.

He cited various issues that is causing the supply chain problems, including a lack of shipping containers from Asia and the ongoing HGV driver shortage. READ MORE: Morrisons issue packaging ban on one product in all UK stores The demand for shipping

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