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The Mediapro Group Taps Hollywood Rep in Bid to Lure More Productions to Spain, Portugal (EXCLUSIVE)
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variety.comAnna Marie de la Fuente In its continued bid to lure more international productions to Spain and Portugal, Barcelona-based multinational The Mediapro Group has tapped L.A.-based Spanish publicist Alvar Carretero to represent the company in Hollywood.For the past 25 years, Mediapro has been represented in the U.S.
by its production centers in New York and Miami but Spain’s launch in March of a new Audiovisual Hub plan has given Mediapro more impetus to build its presence in Los Angeles, the epicenter of the North American media and entertainment industries.The Audiovisual Hub scheme offers a total €1.6 billion ($1.9 billion) over 2021-25 to rev up Spanish film and TV production and persuade key foreign players to shoot and set up production.
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