The Hollywood Reporter-Billboard Group, a centralized publishing label that comprises both trade publications, will rebrand as MRC Media, insiders familiar with the company told Variety.
In addition to the new group name, parent owner Valence Media will also change its name to MRC — taking the moniker of the content studio the company owns, short for Media Rights Capital.
News of the plans come after the exit of Hollywood Reporter editorial director Matthew Belloni on Monday. Belloni’s departure stemmed from conflicts with Valence’s executive leadership over editorial independence at the Hollywood trade.
Valence pressured Belloni to soften the publication’s coverage of celebrities and companies with which it did business, according to
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