EXCLUSIVE: Heading into the Swift snowfall this weekend at the box office, here’s what we can tell you about the AMC-distributed film.
As has already been reported, a $100M+ projection per distribution sources is in store and another $50M+ overseas (for $150M WW debut); but part of the stats indicating this come from box office analytics firm EntTelligence which is observing sellouts for Taylor Swift: The Eras Tour significantly outstripping Barbie and percent-wise that of Spider-Man: No Way Home compared to each movie’s first evenings.
Another big indicator of big business: 99% of the presales activity for the entire weekend is for Eras Tour. Also, with young female skewing movies known to be frontloaded in their preview/opening days at the box office, EntTelligence says, “There is a very even disbursement of sales over the three days.” EntTelligence defines sellouts as showtimes having capacities of 75% or greater since handicapped and front rows do not necessarily draw attendance.
Now, Eras Tour won’t be having Thursday previews because Swift wants the film launching on her lucky day of Friday the 13th, so the first shows are at 6PM that night.
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