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Yes, the CW’s Average Viewer Is Actually 58 — Here’s How the Rest of Broadcast Stacks Up
The CW was only founded 16 years ago, and throughout that short life, it’s been known as both the youngest broadcaster and the broadcaster with the youngest audience. That’s why when Nexstar COO and president Tom Carter stated during a conference call Monday that the average viewer of the network, which is being acquired by the TV station group giant, is 58 years old, the internet had a hard time swallowing the stat.How is it possible that the average viewer of the home of YA-centric content like “Riverdale,” “All American,” “Walker” and “The Flash” is in their late 50s?But as Variety has independently confirmed with measurements from Nielsen, the Nexstar exec was correct: the median age for the CW’s primetime viewer throughout the 2021 calendar year was 57.4, according to Live + 7 Day data.