LIV On CW: Behind Nexstar’s Drive To Secure TV Stations For Controversial Golf League
deadline.comEarlier this month, The CW proudly trumpeted how the 2023 LIV Golf League season will air in 100% of markets across the U.S.
The 14-event schedule kicks off Friday at the El Camaleón Mayakoba Golf Course in Mexico, with the CW app streaming coverage on Fridays and linear CW broadcast picking up on Saturdays and Sundays.
What was missing from the surprise announcement last week was the list of CW affiliates that declined to air the Saudi-funded tour that has deeply divided professional golf (and kept CBS/Paramount, NBCUniversal and Disney/ESPN on the sidelines when LIV looked to upgrade its media deal in year two after launching last year with free YouTube streams).
Since CW affiliates are only contractually obligated to air primetime programming, all eight of the CBS-owned CW affiliates declined to air the weekend tourneys.
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