Nexstar Media Group has appointed former Turner ad sales exec Michael Strober to the newly created position of EVP and Chief Revenue Officer.
Strober will be responsible for “leading the reimagination and execution of a new advertising sales and go-to-market strategy for the company,” according to the official announcement.
Nexstar execs in recent weeks have noted that the company pursued the acquisition of The CW in part because it would make the company a player in the national ad sales marketplace.
Strober will report to CEO Perry Sook, and will start in his new role next January 2. The company’s acquisition of The CW, completed in October, led to the expected exits of several top-level executives at the broadcast network, including longtime CEO Mark Pedowitz.
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