LIV Golf, a professional tour that launched last year with backing from the government of Saudi Arabia, has finally landed a U.S.
TV deal. The tour signed a multi-year pact with the CW, helping the broadcast network move closer toward its goal of delivering more live sports.
Nexstar Media Group acquired majority control of the CW last year, with former 50-50 partners Paramount Global and Warner Bros Discovery each retaining 12.5% stakes.
The exclusive rights deal starts with the 2023 LIV season. The CW will air 14 of the tour’s events on weekends in 2023 and will stream them live on the CW app, including on Fridays.
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