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New CW Chief Brad Schwartz Talks Scripted Strategy, Unscripted Plans & Branding As He Seeks “Breakthrough Content” That Also Makes Money
As Nexstar announced Wednesday morning, former Pop TV president Brad Schwartz is returning to the network executive ranks as President of Entertainment at The CW. Reporting to new CW president Dennis Miller, he will be starting at the network in two weeks as he winds down his current role as CEO of The Capra Project, a startup entertainment venture focused on “authentic stories of family, faith, joy and hope” which was launched last year with investment from Lionsgate, UTA, Blumhouse and Tyler Perry.