Michael Schneider Variety Editor at Large As former The CW chairman and CEO Mark Pedowitz gets back into the production business, he has sign on with CAA for representation, the tenpercentary announced on Thursday.
Pedowitz has revived his shingle, Pine Street Entertainment, which is represented by CAA as part of the arrangement. Pedowitz announced his departure from The CW in October, following Nexstar Media Group’s acquisition of the network from its previous joint operators CBS and Warner Bros. (Those two entities maintain minority stakes in The CW, but Nexstar is now the majority owner and operator.) In reviving Pine Street Entertainment, Pedowitz is bringing back his independent production company that produced CBS’ “The Crazy Ones” (starring Sarah Michelle Gellar and Robin Williams), as well as a number of development projects.
Pedowitz had joined The CW in 2011 and oversaw its programming and strategic operations for 11 years until the ownership change in 2022.
While there, he brought the network to seven nights a week, struck innovative business deals (including an early, landmark output arrangement with Netflix), increased the CW’s programming volume and helped expand its inclusion and representation both in front of the camera and in the production ranks.Read more on variety.com