The Grocer.This comes after three years of poor harvests, which mean suppliers have imposed limits on how much each supermarket receives to avoid stocks running out before the next harvest begins in August.MyLondon reports that tomato suppliers first began rationing retailers in April last year.
This came as panic-buying by shoppers put a huge demand on supplies.Conserve Italia, which owns brands including Cirio, has advised supermarkets to remove promotions to try and reduce shopper demand.Diego Pariotti, export commercial and marketing director at Conserve Italia, said: “We are basically out of stock on every single line because for the last three years we didn’t have enough to satisfy demand.”Italy supplies more than three quarters of.
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