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Sundance Film Festival Posts Largest-Ever Audience With Virtual 2021 Edition

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hollywoodreporter.com

The Sundance Film Festival saw its biggest-ever audience with a digitally focused 2021 edition. On Monday, the Sundance Institute reported that its pandemic-era event -- which took place both online and in-person in 20 cities across the country over seven days from Jan.

28 through Feb. 3 -- reached a total audience 2.7 times larger than at the typical 11 day Park City, Utah edition. As Sundance mostly streamed its 2021 content -- including the U.S.

Grand Jury prize winner CODA -- to online viewers in all 50 states and additionally in 120 countries, the festival recorded 251,331 views of feature and short films through its bespoke online platform and TV apps.

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