The label's first signed artist is Mexican anti-boyband AQUIHAYAQUIHAY. Steve Aoki has collaborated with a slew of Latin artists -- most notably Daddy Yankee, Maluma and Maná -- but he wants greater involvement in the Latin market that goes beyond his star-studded collabs.
After launching his own record label, Dim Mak, 24 years ago, on Wednesday (July 8) the multi-faceted producer announced his new Latinx-focused imprint Dim Mak En Fuego.
His latest endeavor, which aims to help nurture and develop Latinx artists "driven from the underground scene," according to Aoki, was born from the bond he's had with his global Latin fanbase. "We’ve been planning this for quite some time now.
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