With the coronavirus pandemic keeping artists off the touring circuit, sponsored digital content is looking more appealing -- but it's not paying like it used to.
Aside from her Pulp Fiction T-shirt and a hairbrush standing in for a microphone, the most conspicuous detail in Jessie Reyez' April 1 sing-from-home performance was the green bottle on her dresser.
After Reyez' tour with Billie Eilish abruptly canceled last month, forcing her to send home 10 musicians and crew, her co-manager Byron Wilson reached out to Jameson Irish Whiskey to sponsor a 40-minute livestream of her album Before Love Came to Kill Us. "It moved quick," Wilson says. "There's a lot of people losing jobs right now and they were willing to help." That green Jameson
Read more on billboard.com