Some estate agents will no longer use the term "master bedroom" due to its links to sexism and slavery. Instead, professionals will show prospective buyers the "primary" or "principal" bedroom as they believe this language will appeal more to younger, socially conscious customers, particularly in and around the capital.
Peter Wetherell, executive chairman of Wetherell in Mayfair, central London, said the term would also be changed on all his listings. "These changes are being driven by political correctness and dramatic transformations in the buyer demographic across prime central London," Mr Wetherell told The Times. "The typical buyers are now aged from their early twenties to their mid-forties and from all over the world. "This young
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