In the latest deal in the burgeoning podcasting business, audio entertainment giant SiriusXM has acquired Simplecast, a platform that enables podcasters to publish, manage and measure their content.
Financial terms of the deal, SiriusXM's latest after the acquisitions of Pandora and a stake in SoundCloud, weren't disclosed.
Led by founder and CEO Brad Smith, Simplecast has attracted such companies and content brands as Netflix, Armchair Expert with Dax Shepard and Anna Faris' Unqualified. "The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the ad tech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their podcasts, all in one place,"
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