row over “white saviours”, focused particularly on presenter Stacey Dooley. The charity has since said it will stop sending celebrities abroad or using images of starving people or ill children to portray Africa.
In the new research, the UCL team found that people were more likely to respond positively when the messenger was a frontline worker or volunteer. Gallery: 20 biases that still impact black women today (Espresso)To test the power of the different messengers, the team surveyed 2,304 respondents, putting two almost identical charitable appeals in front of them and asking which they were most likely to respond to.
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