Madison Avenue Brian Steinberg-Senior Coronavirus audience pandemic information Madison Avenue Brian Steinberg-Senior

Procter & Gamble Will Negotiate Directly With TV, Media for Ad Buys

Reading now: 366
variety.com

Brian Steinberg Senior TV EditorOne of the nation’s most traditional advertisers is breaking the rules on Madison Avenue.Procter & Gamble, which spends millions to call attention to high-profile products like Crest, Tide and Pampers, will negotiate directly with media outlets going forward -a move that is likely to take it out of typical “upfront” discussions that involve letting media-buying agencies utilize its ad spend for leverage in these annual talks between marketers and U.S.

TV companies.Procter has been a driving force in the TV-upfront market for decades, owing to its massive annual outlay for TV ads.

But the company has, along with several other large advertisers, sought to make changes in recent weeks. “We almost always end up.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA