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variety.com
88%
290
Warner Bros. Discovery U.S. Hispanic, GroupM and Cocina Media Partner on New Series From Celebrity Chef Aarón Sánchez (EXCLUSIVE)
Brent Lang Executive Editor Warner Bros. Discovery U.S. Hispanic has partnered with GroupM and Cocina Media on “El Toque de Aarón.” The all-new original seriesfollows celebrity chef Aarón Sánchez and his team as they help Latino restaurants in the Los Angeles area reach new heights. Kimberly Clark’s VivaÒ Paper Towels Brand will be an integrated sponsor, with other GroupM clients featured throughout the series. Sánchez will also act as an executive producer. The six-part series unfolds in Latino restaurants with great potential, ready to seize the opportunity to optimize their business – from devising a more exciting menu to improving the overall aesthetics to streamlining their execution and raising their public profile. Sánchez will help reimagine these restaurants to bring out their true soul, with a revamped menu and a refreshed space. In each 30-minute episode, the culinary wizard will put his personal touch on each menu item, while mentoring each restaurant’s chef and sharing tips and tricks of the trade along the way. Helping to round out the renewals with much-needed renovations are designer Cris Mercado (“HGTV Star; Remodelaciones con Celebridades“) and project manager Ángel Riveros (“Hogar Star”). Complicating matters is the fact that they have only four days to achieve this mission. The clock is ticking.
nypost.com
55%
385
Disney paid ABC $10M to show ‘The Little Mermaid’ teaser at 2023 Oscars
Sunday’s Academy Awards ceremony when a teaser clip of the live-action version of “The Little Mermaid” aired during the telecast.The two-minute-long trailer debuted when the film’s stars Melissa McCarthy and Halle Bailey presented it onstage at the Dolby Theatre.Disney is said to have forked over $10 million to unveil the ad during the ABC broadcast, according to IndieWire — much higher than the cost of a 30-second spot which runs “between $1.6 million and $2.1 million.”ABC is a flagship property of Disney, but the House of Mouse actually paid the network $10 million to show the “Little Mermaid” ad spot during the Oscars. “Actual money actually changed hands,” the outlet reported, with a source saying the media companies are generally treated like “church and state.”According to Variety, Disney sold all of its ad spots — typically 60 to 70 commercial slots — for between $1.6 million and $2.1 million.“The Little Mermaid” used five 30-second spots for the trailer which is why it cost about three times as much for the Oscars sneak peek, an insider told IndieWire.Pfizer, Sony, Starbucks, Rolex and Verizon are among the brands which bought commercial time during the 2023 Academy Awards.Elsewhere in the show, Morgan Freeman and Margot Robbie also presented a 90-second Warner Bros.
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).

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