Nick Ede: Last News


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Rebekah Vardy's future 'in tatters' after Wagatha Christie trial as brand is 'tarnished'
Rebekah Vardy 's future is “in tatters” following the Wagatha Christie trial, after she went head-to-head with Coleen Rooney.Rebekah is accused alongside her agent Caroline Watt of leaking stories about Coleen and other high-profile names in her circle.After Coleen launched her own detective work to uncover the leak, Rebekah launched legal action, claiming she suffered "very serious harm to her reputation" as a result of Coleen’s accusations.Now PR guru Nick Ede has claimed her career is “ruined” after her performance in court, claiming she is “totally unrelatable”.He said to The Express: “She’s come across as a nasty person who cannot be trusted… her brand is very badly tarnished and she’s totally unrelatable."Nick said he believes Rebekah “shot herself in the foot” by bringing the case to court, which he said has caused a lot of “personal heartache”.He predicted she would try to “think of ways to reinvent herself,” and said she might even take part in a future series of Big Brother in an effort to show the public a “more likeable side”.The PR agent also claims her behaviour in the past will make it difficult for her to become as successful as she was before, after appearing on hit reality shows including I’m A Celebrity… Get Me Out Of Here! and Dancing On Ice.“But the truth is, it’s going to be very difficult for her to claw back because of how badly she’s come across,” he told Closer magazine.In court documents released after the final day of the trial, Rebekah claimed she had lost work due to the accusation that she had leaked stories about Coleen to the tabloids, revealing she had missed out on a book deal as well as a brand endorsement deal.She was also labelled a "highly unreliable witness” by Coleen's lawyer on
Rebekah Vardy 'set to make millions from Wagatha court case whether she wins or loses'
Rebekah Vardy could "make a lot of money" from a new TV career whether she wins or loses her Wagatha Christie libel case, according to a PR guru.Her forthcoming courtroom showdown with fellow WAG Coleen Rooney could turn the wife of Leicester City striker Jamie Vardy, 35, into one of Britain’s most in-demand telly stars.The result of the case may not matter, according to pop culture expert and PR guru Nick Ede.He said Vardy could host a TV documentary series or panel show."Even before Wagatha there was public interest in Rebekah but that scandal really did make interest in her skyrocket,’’ he told Closer magazine."I can totally see her moving into the world of TV - especially as she seems to be someone who thrives in the limelight."From a brand point of view it’s the only way forward for her and the best way for her to perpetuate her fame."Nick went on to call Rebekah “savvy” saying she knows how to capitalise on the drama."Rebekah isn’t a supermodel, fashion icon or actress, but she’s savvy and knows how to capitalise on the public’s interest."She could easily use this Wagatha interest to make her a star."It’s pretty obvious she’s always wanted to be a star in her own right, not just famous as Jamie’s wife."So now is the time to make the most of this fame. I could see her with a documentary or a panel show.