Kate Middleton and William's unique way of modernising Royals - 'They have full control'
ok.co.ukForget the dingy darkrooms, clunky cameras and static imagery of times gone by, for many of today’s royals have marked themselves out as champions of cutting-edge social media.
Leading the way are the Prince and Princess of Wales, who put their official Instagram account to powerful use with photos and videos that provide illuminating close-ups of their work and family life, attracting millions of likes in the process.
As true Insta-darlings, their official Prince and Princess of Wales account now has over 15 million followers globally, and the pair also launched their own YouTube channel in 2021, where they share videos of their individual passions.
In their first ever video, William joked to Kate: “Be careful what you say now because these guys, they’re filming everything!” As brand and culture expert Nick Ede tells OK!: “Kate and William have harnessed the power of social media to create the narrative, own their work and communicate directly with their fans.Their evolution into social media stars also allows them to drive the campaigns they are passionate about, use the platforms for good and highlight people and issues they’re associated with.” The Royal Family: Life Through A Lens, OK!
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